Case Study · Aldridge, Walsall · 2025

Aldridge Premier Tuition

A website that works as hard as the business.

Custom WordPress Theme UX & Strategy Accessibility Content Management

Before

Contact form not working
No clear call to action
Dated look and feel
Difficult to update

After

Clear, welcoming call to action on every page
Working contact form with instant confirmation
Modern, professional look
Amy and Matt update it themselves

Visit the site

The challenge

Amy and Matt have been running a highly regarded tuition centre in Aldridge for over 25 years. More than 500 five-star reviews. Ofsted registered. A reputation built on real results for real families.

Their website told none of that story particularly well. The contact form had stopped working. New visitors - parents hoping to find a tutor for their child - had no clear next step to take. The site had become difficult to keep up to date, and the overall look felt dated compared to the professional service the business had become.

Enquiries from the website had dried up. Not because demand was low, but because the site was not doing its job.

Understanding the goal first

Before anything else, I spent time understanding who visits the site and what they need. For a tuition centre, the answer is clear: the majority of visitors are new customers - parents looking for help for their child, or adults looking to improve their own skills. They want to quickly understand what is on offer, feel reassured they are in good hands, and know exactly how to get in touch.

That became the foundation for every decision. The website needed to serve new visitors first, and make it as easy as possible for them to take the next step.

What changed

Clear purpose on every page

The new site is built around a single goal: making it easy for a new visitor to get in touch. Every page has a welcoming, visible call to action.

A working enquiry form

A free consultation offer sits at the heart of the site. The contact form works, reaches the right inbox, and confirms receipt straight away.

Serves existing clients too

A full timetable of events and sessions, a dedicated FAQs section, and all the information a family needs once they are already on board.

Amy and Matt run it themselves

Adding news posts, publishing new events and managing their review showcase - all from a straightforward admin panel, no technical knowledge needed.

Built for accessibility

Navigable by keyboard, readable by screen readers, and clear for people who rely on assistive technology. This matters especially for a business supporting children with learning challenges.

Delivered without disruption

All done in a couple of weeks, without interrupting the running of the centre, and without requiring Amy or Matt to learn anything technical to keep it going.

"A website Amy and Matt are proud to share. New visitors get a clear, reassuring first impression and an obvious path to get in touch."

500+ Five-star reviews showcased

25+ Years of reputation, finally reflected online

2 weeks From brief to live site

Not sure what some of the terms mean? I’ve put together a simple Glossary of Terms that explains the jargon in plain English.

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